The economic impact of streaming Platforms
The Economic Impact of Streaming Platforms In the last decade, streaming platforms have emerged as one of the most influential forces in the global entertainment industry. From Netflix and Amazon Prime Video to Disney+, Hulu, and regional services like India’s Hotstar and Japan’s U-Next, the way content is produced, distributed, and consumed has undergone a dramatic transformation. This shift has had profound economic implications, affecting not only the media and entertainment industries but also adjacent sectors such as technology, telecommunications, and advertising. This article explores the multifaceted economic impact of streaming platforms, examining how they generate revenue, influence employment, reshape consumer behavior, and disrupt traditional models of content distribution. 1. The Rise of Streaming: A Market Overview Streaming services have seen explosive growth in subscriber numbers and revenues. According to Statista, global revenue from video streaming reached appro...